Overview —It’s one thing to say you’re focusing more on the people and they relationships they form in your agency, and it’s more important to show it.
During my time at mcgarrybowen, the new President made it pretty clear that he was focused on creating better relationships with people in the agencies by encouraging us to see one another as co-conspirators. We needed a way to show how this positive energy that was buzzing around the agency could be felt by the person looking to work at mcgarrybowen right up to clients that want to hire them.
Process —After several brainstorm meetings figuring out what works and doesn’t when it comes to company culture not just in advertising but in other areas, I took it upon myself to get started with how this would look and what would experience when they come to the site.
Outcome —Since this was in a more preliminary stage, the result was a full deck that comprised of site maps, use cases, wireframes, and creative references drawn from the audit.
An interesting touchpoint that I wanted to highlight was side hustles — cause the things that people do outside of work make them even more interesting. Highlighting this could help from clients who are looking for a talented group of people who can bring unusual inspiration to the table, to those looking to be a part of an interesting team.
Some snippets from the wireframes I created (minus annotations)